Elements and Performance Criteria
- Establish and refine goals and directions for the industry
- Historical patterns of thinking are reviewed when considering strategic issues and canvassing realistic alternative outlooks.
- Strengths, weaknesses, opportunities and threats are considered when developing new ideas, approaches, goals and directions.
- Ownership of industry goals and directions is built by seeking a shared vision and communicating it clearly to stakeholders and the community.
- Develop practical strategies to achieve goals
- Alternative strategies for reaching goals are canvassed with all stakeholders.
- The merits of each strategy are assessed in anticipation of likely obstacles, potential winners and losers, constraints and overall industry benefits.
- Opinion leaders, decision makers and action takers are identified and their potential inputs assessed.
- Decisions about strategies are made after careful consideration of all relevant information.
- An action plan is developed that sets out the tactics, resource implications, timeframes, responsibilities of those involved and review points.
- Support for strategies is developed by follow-up, lobbying, explaining plans to stakeholders and through seeking shared decision making.